Edatis : Dataweb - Get the best out of knowing your customer!

Get the best out of knowing your customer!

Better knowing your clients is the key to succeed in your online marketing operations. Dialog hosts your marketing databases in our secure servers and offers you the best technology to integrate, manage and process your data.

All the information collected during your different online actions is automatically centralised by name in a unique access point.

By enhancing your database, you will get a better understanding of your customers’ behaviour and thus refine your segmentations and launch ultra-targeted and personalised campaigns.

Dialog also enables you to plan your actions according to defined scenarios: your relation with your customer will increase in efficiency and in relevance.

Performance: Over 30 millions of hosted email addresses on Edatis’ servers during 2007

Simple set up of your database

Storage of unlimited number of contacts.
Logic regrouping of contacts data.
Data filing and historical organisation.
Multiple merging of databases.

Automatic enhancement

Automatic collection and integration of data issued from online operations.
Automatic management of unsubscribes.
De-duping using one or more criteria.
Automatic verification and correction of email addresses.
Set up of automatic rules of data update via our information system.

Optimised data imports and exports

Manuel or automatic imports of data via ftp or http.
Creation of imports and exports templates.
Data encryption to ensure a maximum data flow protection.
History of all previous imports and exports.
Adjustment of data during file import or export according to pre-defined rules.

Ultra Accurate targeting

Advanced options to create and combine filters.
Queries using on one or more demographic or behavioural criteria.
Creation of so-called ‘exclusion lists’ .
Schedule automatic follow-ups according to different trigger events.

Advanced reporting

A daily status of the database:
Detailed reportings and graphics showing your database evolution.
Personalised dashboard according to your analysis objectives.
Dialog centralises all of your different online campaigns statistical data in a single and unique interface. You will benefit from a thorough dashboard to compare the performances of your online actions so as to be able to identify the more performing levers.

Edatis offers you a complete range of professional services to help you take full advantage of all of our tools:

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