Choose the intelligent E-mail Marketing campaign solution with Dialog !
Easy to set up and fully flexible thanks to the ASP mode (SaaS), the Dialog E-mail solution enables you to set up, automatically track, release and analyse the results of all your E-mail Marketing campaigns, with just a few clicks of the mouse.
The Dialog E-mail solution is designed to :
- Meet the needs of all marketers : advertisers, agencies, lessors...
- Meet all types of Marketing objectives : acquisition, loyalty, viral marketing and automation of the client relationship (automatic reminders, scripting and trigger marketing, transactional E-mail (service e-mails), etc.)
- Ensure optimal deliverability for your e-mail campaigns via options developed by Dialog E-mail
Additionally, the opportunity to submit your E-mail campaign to our deliverability experts for a comprehensive HTML audit before routing...
- Manage your e-mail targeting easily and effectively :
- Quick and easy to import from your mailing list files
- Automatic deduplication of the imported contacts
- Automatic correction : Automatic correction of incorrect e-mail addresses (e.g.: user@hotmial.com will be automatically corrected to user@hotmail.com)
- Creation of « exclusion» lists to be excluded from the contacts in your final target file
- Leverage your e-mail campaigns' potential for behavioural targeting via the range of features offered by our Dataweb module, e-CRM integrated into Dialog. (Marketing Segmentation for precise profiling...)
- Automatically configure and track the content of your E-mail campaigns, no special technical knowledge is required :
- Import your creatives easily
- Managing multi-lingualcampaigns
- Automatic integration of special links: unsubscribe process is straightforward and global (i.e. from multiple circulation lists), impression, mirror page
- Maximise the impact of your message within the framework of a one-to-one marketing strategy for your e-mail marketing campaigns :
- Creation of blocks of dynamic content (images or text) that can be customised according to the segments and sub-segments within your target group.
- Customise the E-mail's 'hook' elements: the sender, the reply-to address, the campaign subject line.
- Analyse the internet user's behaviour in the blink of an eye, from the point of his receiving your E-mail, to his order path on your website (conversion) via the landing pages: displayed as hot zones / cold zones, conversion reports (orders and subscribes). In addition, thanks to Dialog's multi-channel web tracking you benefit from seeing the performance of all your various on-line marketing campaigns in one place.
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