Forget about the manual and the tedious work you have to do to manage your sponsored links campaigns on every search engine.
Dialog search marketing solution is integrated in the leading search engines such as Google Adworks and Yahoo! Search Marketing to allow you supervise and optimise the display of all of your sponsored links campaigns using a single and unique interface in the most efficient and simple way.
Thanks to our automating search marketing solution, you will maximise your bidding performances according to your sponsored links campaign’s specific objectives.
Our indicators allow you to analyse in the most accurate way the outcome of your campaigns and to take the appropriate decisions.
 Performance : Over 9 millions of keywords were optimised during 2007 via Dialog search marketing solution.
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Dialog search marketing solution - An efficient organisation of your sponsored links campaigns |
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 As soon as a new account is created, campaigns previously set up on the search engines will be automatically transferred and tracked. |
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Up to 5 levels of hierarchy to wisely classify your campaigns. |
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Grouping by : campaigns, folders, search engines, advertisement groups. |
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Display and manage your keywords and advertisements’ groups on a single interface. |
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Dialog search marketing solution - An Easy management of your keywords and advertisements |
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Help generating keywords: integrated generator, cost estimation, clicks’ volume, positioning. |
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Taking into consideration the specific settings of each search engine. |
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| Manage most special characters (€, $, %, ~...). |
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Different ways of keywords’ targeting. |
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| Imports and update of thousands of keywords and advertisements in a single operation. |
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History of the last imports carried out. |
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| Automatic generation of tracking URLs on all search engines. |
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Dialog search marketing solution - advanced synchronisation with the leading search engines |
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Numerous synchronisations with the APIs of leading search engines on a daily basis. |
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Set up and modifications done from Dialog are automatically reflected on the search engines. |
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Automation of the optimisation of your bids according to the objectives |
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2 bid scenarios to optimise the distribution of your budget (based on status or bid). |
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2 bid scenarios to optimise the visibility of your ads (based on budget or ranking). |
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2 bid scenarios to optimise your campaigns’ profitability (based on CPA or ROI). |
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Dialog search marketing solution - Detailed analysis of the performances |
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Advanced personalisation of reports by: search engine, ads group, keyword, graphic creative or in a set period of time… |
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Centralisation of data in the same interface to compare the different campaigns. |
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Performance indicators using the number of: clicks, impressions, unique visitors, post-clicks, post-view, status, CTR…. |
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| Conversion indicators using the number of: sales, turnover, ROI, CPA and spent budget… |
 The Dialog search marketing solution centralises all of your different online sponsored links campaigns’ statistical data in a single and unique interface. You will benefit from a thorough dashboard to compare the performances of your online actions so as to be able to identify the more performing levers. |
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Edatis services |
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Edatis offers you a complete range of professional services to help you take full advantage of all of our tools:
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